Role and Company

Vice President, Global Digital Strategy & Site Design, Citibank

Expertise

10 years experience in financial services

Location

Long Island City , NY

About Dana

Strategic marketing professional with history of achievement in digital, traditional, B2B, and B2C marketing. Highly analytical and collaborative problem-solver with outstanding communication, team building, and leadership skills. Proven record working with senior executives to achieve significant business objectives. Expertise includes:
• Formulating and implementing marketing strategies
• Content marketing and management
• Site marketing and ecommerce
• Organic and paid social media, SEO, SEM
• Brand strategy and product management
• Corporate communications and public relations
• Acquisition and customer marketing
• Project management

I am also a certified yoga instructor and currently teach and lead yoga classes in studios, corporate settings, gyms, and apartment amenity spaces for groups and private clients. I also actively use social media to market my classes, manage an editorial calendar for my content to monitor engagement, and have been featured in Instagram Takeovers for NYC yoga studios.